Marketing a business isn’t magic but it certainly has its similarities.
Growing up I always loved watching magic shows. I grew up with David Copperfield then graduated to watching Penn & Teller, David Blaine and Criss Angel. Their styles were all very different but the appeal of their magic was pretty simple.
And like magicians, the businesses who are really killing it in marketing are pretty tight-lipped. A magician and a successful marketer apparently guard their secrets well.